The Journal

Sell the listing, not just the house.

Prep guides your sellers will thank you for, neighbourhood spotlights, and what actually moved the needle — from the crew that shoots 40 listings a week.

Staged great room with natural light
Seller prep · Featured
The 12-point checklist we send every seller before a shoot

Forward this to your seller the day the listing is signed — it's the difference between a good shoot and a great one, and it costs nothing.

July 2, 2026 · 6 min read
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One email a month. Only what worked.
Prep checklists, pricing moves and listing-media tactics from the field. No fluff.